You’re not broken. You’re growing.

‍The Business Growth Lifecycle is a free resource for leaders who feel like they’re the only one struggling to scale. The sleepless nights. The team tension. The never-ending whack-a-mole of problems. It’s not just you—it’s the natural result of success. With this resource, Kirk introduces a simple but powerful tool to name what’s really happening inside your business and guide your team through it.

Readers will:
- Learn how to map their company’s stage of growth (Level I, II, or III)—and what that means for strategy, structure, and leadership
- Recognize that the chaos and pressure they’re feeling is normal—and predictable
- Discover how the best leaders use this model to align their teams, avoid misdiagnosing problems, and move from reactive firefighting to intentional scale.
- Hear why reaching Level III (a professionally managed, still-entrepreneurial, investor-attractive business) is rare, and what it takes to get there

Growth doesn’t feel like winning. It feels like breaking. But if you can name what’s happening, you can lead through it.